Virtual Reality Comes to AME


Advanced Manufacturing Expo (AME) signs Externa CGI as a new exhibitor featuring Virtual Reality and how industrial applications can be used.  Externa CGI uses animation and visualization into a premier CG animation, rendering, and Virtual Reality studio in order to understand processes, products, and services.  "Whether still images or full animated production, Externa maintains focus on your story and how best to tell it."

Brian Knapp, founder of company along with Jim Knapp, explains "Virtual Reality utilizes a pair of images, one for each eye, that are created with computer software to mimic reality.  These images are "pre-rendered or rendered real-time depending on Point of Room Scale, respectively" states Knapp.

"The technology can help almost everyone." says Knapp.  Virtual Reality technology can help salespeople, customers, engineers, and designers.  Salespeople can find this technology useful in order to display various large machines without the actual machine.  While engineers can observe their designs in a
true life scale" though Virtual Reality.

Externa CGI, located in Grand Rapids, Michigan, will be exhibiting at both of the shows, AME Easy on August 22nd in Novi, Michigan and AME West on August 24th in Grand Rapids, Michigan.  Booth events are free to attend and open to the public.  

For more information on the show, access the website at or contact Mark Ermatinger at and (616) 836-5536.